Most business owners believe growth starts with getting more customers. More customers. More sales. More revenue. Sounds logical. But after spending time with retailers, distributors, and SME owners across different sectors, we've noticed something interesting: Many businesses don't have a customer problem. They have a capacity problem. Customers are already asking for their products. The challenge is being able to meet that demand consistently. A retailer runs out of stock before the next delivery arrives. A wholesaler can't buy enough inventory because cash is tied up elsewhere. A business knows exactly what customers want but struggles to source it at the right time. The demand exists. The opportunity exists. Yet growth still stalls. Why? Because growth doesn't happen when customers want to buy. Growth happens when you're ready to serve them. The Hidden Cost of Being Unprepared Think about the last time a customer asked for a product you didn't have, or when ...